Augusta Ballet's presentation of Dance Theatre of Harlem (DTH) in January's first-ever New Traditions Dance Festival was unprecedented in several ways. For one, the feature performance took place at The Bell Auditorium, with more than twice the seats of the venues at which we've presented in the past.
To ensure that the theatre was filled to capacity and that the audience was diverse in age and ethnicity, we designed the "Win-Win" program. Win-Win participants sold DTH performance tickets on Augusta Ballet's behalf - at a 20% discount. Ticket buyers enjoyed 10% off the ticket price and Win-Win groups received the other 10% for their organization.
Participants in the Win-Win program included:
The Links, Incorporated of Augusta
The Junior League of Augusta
North Augusta Dance Center
Davidson Fine Arts
Jessye Norman School of the Arts
Symphony Orchestra of Augusta
Columbia County Ballet School
Boy Scouts of Augusta
Brothers and Sisters of Aiken
Hope for Augusta
Aiken County Historical Society
Tutus and Dance Shoes
Cutno Dance Center
Cutno Dance Center redirected their Win-Win savings into sending their dancers to competition. Thanks to the ingenuity of the Win-Win program, the cooperation between Cutno and the Ballet, and the exuberance of the community members that purchased DTH tickets thorough Cutno, the dancers competed in the Showstopper Dance Championship in North Carolina last weekend. AND WON!
In this case, the program was really a Win-Win-Win for the CSRA dance community!